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The world is shrinking. And our palates
are growing. With our increased interest in cooking, numerous
magazines, and entire TV food network . . . America, now
more than ever, is discovering, learning and yearning
for dishes with a Latin American flair. Today's baby boomers,
78 million
strong, are the most culinary-literate and food active
generation in history. And their children are even more
adventurous and accepting of new ideas and flavors.
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Consumption of Latin American food is on the rise,
currently growing at a 5% annual pace . . . twice
the rate of general foodservice sales.
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According the NRA, two categories that show great
appeal for today's diners are "Festive Foods"
(including Mexican and Caribbean fare) and "Innovative/Trendy
Foods" (including Spanish & Latin cuisine).
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"Menu mentions" have climbed steadily
for Mexican-influenced dishes. Caribbean food
"menu mentions" have jumped dramatically.
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From quick casual outlets
to the most prestigious restaurants, operators are
finding that satisfying America's appetite for Latin
flavors is good business. And now, it's easier than
ever. For just pennies per serving, you can expand
your menu by adding Latin flavors . . . creating
exciting, on-trend dishes . . . with bold margins!
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Add excitement to current dishes.
Expand your menu with new recipes. Create intrigue.
Dazzle patrons. Build your repeat sales! You can
make it happen. --- with the enthusiastic help
of Durkee.
Like you, we want to deliver our
best, every time. From Latin flavors to menu ideas
to service and support . . . we're eager to share
our very best with you. Right now.
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